The Great Gutsby is a self-initiated project by Navy Blossom Studio, developed from a hobby of brewing kombucha for own use. The benefits were too good not to share and The Great Gutsby was born.

Having design freedom, we created the product with a tribal feel through bold, simple iconography. Emphasis is places on the rawness and simplicity of the product.

The logo features a play with TGG and a touch of 1920’s Gatsby era to create a clean icon.

We further developed the web frame layout, along with copywriting, photography, styling, and advertising material.

Currently TGG is taking a break of the shelves for further development.